Twitter signs a deal with Bloomberg to produce 24/7 news


In the hopes of becoming the go-to site for live information, Twitter has joined forces with Bloomberg to stream content 24/7.

The deal will see Bloomberg produce news programmes specifically for Twitter, mixing live news with videos posted by verified Twitter users.

The news service has yet to be named, but reports suggest that it will officially be announced today.

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In the hopes of becoming the go-to site for live information, Twitter has joined forces with Bloomberg to stream content 24/7

In the hopes of becoming the go-to site for live information, Twitter has joined forces with Bloomberg to stream content 24/7

In the hopes of becoming the go-to site for live information, Twitter has joined forces with Bloomberg to stream content 24/7

24-HOUR NEWS 

Anthony Noto, COO and CFO of Twitter, said the collaboration would make Twitter a viable alternative for those without TVs.

Mr Noto said: ‘We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with.’

The deal is the first to be announced after Twitter publicly made its ambitions to broadcast live video 24/7 known.

The collaboration was reported by The Wall Street Journal, which said that it will be announced today by Michael Bloomberg, founder of Bloomberg, and Jack Dorsey, CEO of Twitter.

While terms of the deal have not yet been revealed, the service will be supported by ads, and Bloomberg will be in control of the content.

It is expected to go live this autumn.

Justin Smith, CEO of Bloomberg Media, told the Wall Street Journal that the service would ‘be focused on the most important news for an intelligent audience around the globe,’ adding that it would be ‘broader in focus than our existing network.’

Anthony Noto, COO and CFO of Twitter, said the collaboration would make Twitter a viable alternative for those without TVs.

Mr Noto said: ‘We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with.’

The deal is the first to be announced after Twitter publicly made its ambitions to broadcast live video 24/7 known.

The collaboration is expected to be announced today by Michael Bloomberg, founder of Bloomberg (pictured), and Jack Dorsey, CEO of Twitter

The collaboration is expected to be announced today by Michael Bloomberg, founder of Bloomberg (pictured), and Jack Dorsey, CEO of Twitter

The collaboration is expected to be announced today by Michael Bloomberg, founder of Bloomberg (pictured), and Jack Dorsey, CEO of Twitter

Mr Noto said last month that Twitter was looking more at 24-hour news and sports channels as models, than services like Netflix, aiming for a programme that people could jump in and out of as they like.

Mr Noto said that users could ‘focus in on it when you hear something that’s of interest, but then maybe not be 100 per cent focused on it when it’s not of interest.’

Further details are expected to be announced later today. 

 



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